BAITEZE X CARMEX - 'WHERE'S MY CARMEX?'
PROJECT BIO:
To activate Carmex in grassroots football with Baiteze FC, we created 'Where's My Carmex' an original IP framing them as a youth-culture staple. Our campaign film was so successful that Carmex U.S cited it as the benchmark for global brand activation.
role:
CREATIVE LEAD
DIRECTOR
CREDITS
Director // Sau Ali
Executive Producer // Ose Egbejale
Executive Producer // Ebz Gyamerah
Producer // Chiara Mannarino
Production Company // Ground Zero
DOP // Samuel Hooper
1st AC // Tom Clapson
Loader // Gule Korkmaz
Camera Trainee // Morgan Quashie
Steadicam // Murray Boden
Gaffer // Otis Matthie
Editor // Nzimah Akpan
Vfx Company // Thentwrk
Vfx Post Producer // Micheal Newton
Vfx Designer // Lee Delves
Sound Designer // Zoltán Kadnár
Colorist // Nzimah Akpan
Talent // Joel Mensah
Talent // Mark Omotobora
Talent // Walid Chaib
Talent // Imedd Kartita
Talent // Quincy Egbejale
Talent // Micheal Ogboin
Talent // Chelsea Cain
Talent // Maya Andrew
SAU ALI
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