ARSENAL x ADIDAS x LABRUM - 24/25 AWAY KIT LAUNCH
PROJECT BIO:
Celebrating a historic collaboration, Adidas paired Arsenal with Labrum London to launch their 2024–25 away kit. Featuring Arsenal's first predominantly black design, this unique moment merged football with African heritage culture, brought to life through our landmark launch film.
role:
Director
CREDITS
Director // Sau Ali
Brand // Arsenal x Adidas x Labrum
Agency // Zero Formation & The Elephant Room
Executive Producer // Ose Egbajale
Producer // Micheal Newton
Production Manager // Gerogia-rae Sterling-Grant
Production Assistant // Andre Mason
Production Assistant // Savannah Kityo
Directors Assitant // Stephanie Lovent
D.O.P // Miguel Carmenes
1st AC // Adam Fox
2nd AC // Saskia Dixie
2nd AC // Rory Power
Steadicam // Gary Kent
Grip // Alex Bojic
DIT // Oscar Dunbar
DIT // Moses Jerimiah
1st AD // Danny Rumblelow
2nd AD // Carmen Dupreez
3rd AD // Billy French
AD Runner // Damilola Alokoloro
Gaffer // Matthew Nolan
Spark // Alex Glynn
Spark // Sam Cheal
Spark // Kristofszentgyorgyvary
Desk OP // Eddie Cook
Trainee/Driver // Jamie Exposito Gonzalez
Production Designer // Jade Adeyemi
Art Assitant // Naomi Feld
Art Trainee // Frankie Abela
Art Assistant // Alex Therrones Cunningham
Art Assistant // Chloe littlewood
Art Assistant // Darcy Joynorgn
Food Stylist // Ruth Alake
Sound Recordist // Simone Cardy
Stylist // TJ Sawyerr
Stylist // Mark Mutyambizi
Stylist Assistant // Sam Thapa
Stylist Assistant // Skylar Kang
Stylist Assistant // Fabien Henry
Stylist Assistant // Gabriel Garland
Hair & Make Up Lead // Aaliyah Oke
Make Up Assistant // Sofia Paradis
Hair Assistant // Racheal Adedigba
Hair Assistant // Lucia Tsappi
Production Runner // Sony Greany
Production Runner // Beth Jespersen
Production Runner // Ervin Hajdarmata
Production Runner // Andre Mason
Editor // Leon Carlton
VFX Supervisor // Lee Delves
SAU ALI
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