NEW BALANCE x SV2 - 'ENDLESS'
PROJECT BIO:
To announce New Balance’s first gaming ambassador, creator SV2, we developed "New Balance Endless." We created the platform and announcement film for this landmark collaboration, delivering a massive, boundary-pushing campaign that redefined what the brand does within youth culture.
role:
Creative Lead
Director
Editor
CREDITS
Creative Agency & Production // Zero Formation
Partnerships Director // Ose Egbejale
Creative Lead // Sau Ali
Director // Sau Ali
Executive Producer // Ose Egbejale
Executive Producer // Chen Shire
Executive Producer // Ebenezer Gyamerah
Executive Producer // Chris Montengo
Executive Producer // Sanmi Balogun
Production Company // Zero Formation
Producer // Oscar Stewart
Production Manager // Smera Kumar
Production Assistant // Peg McMillan
1st AD // Danny Rumbelow
Locations / Security // Jazz Jamieson
Ad Runner / Driver //James Duddy
Prod Runner / Driver // Xander Kynoch
Prod & Ad Runner: // Talia Smith
Work Experience // Moses O’halloran
Movement Director // Amanuel Kahsai
Director Of Photography // Ethan Lodge
Steadicam // Austin Phillips
1st AC // Oliver Bingham
2nd AC // William Crafts
Camera Trainee // Amy Reid
DIT // Luke Mccarthy
Playback Op // Ryan Booth
VFX Supervisor // Ben Imber
Drone // Barney Clark
Boom Op // Adina Istrate
Gaffer // Connor Adam
Spark // Dan Burns
Spark // Charlie Lane
Spark Trainee // Finley Mehann
Production Designer // Jade Adeyemi
Art Assistant // Chloe Littlewood
Art Assistant // Jimmy Vantwest
Art Assistant // Sofia Karavis
Art Assistant // Jack Savage
Art Runner // Adele Leroy
Editor // Sau Ali
VFX Studio // Spirit View Studio
Head of Studio/Art Director // Dmitrii Mitrofanov
CG Producer // Mikhail Martynenko
VFX Supervisor // Egor Gauss
VFX Сoordinator // Elizaveta Vasiukova
Layout/Camera Tracking Development
Matchmove Artist // Denis Baulin
Matchmove Artist // Vladislav Osokin
3D Development
3D Generalist // Maksim Kolesnikov
3D Generalist // Pavel Vysotsky
3D Generalist // Konstantin Sakharov
3D Generalist // Valentin Shmayunov
FX Artist // Timur Murzazhanov
Asset Development
Asset Artist // Alexey Golod
Asset Artist // Sergey Sokolov
Asset Artist // Aleksey Bychkov
2D Development
Mattepaint Artist // Vitalii Mitrofanov
Graphic Artist // Nikita Fomes
Clean Up Artist // Roman Mitrofanov
Compositing Artist // Grigory Matveyev
Compositing Artist // Igor Pazukha
DIT Development
DI engineer // Egor Gauss
Edit // Pavel Vysotsky
Colorist // Tom Mangham
Post Company // Black Kite Studios
Sound Design & Composition // Brother Music
Storyboard Artist // Joe F Totti
Groomer // Jan Roberts
Hmua // Tasnim Nahar
Stylist// Rianna Faye
Styling Assistant // Kyra Clarke
Medic // Carmen Buzenschi
SAU ALI
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